morning news commentator Ma Guangyuan
August 14th, Jingdong CEO Liu Qiangdong micro-blog said: "all electric Jingdong three years zero margin!" he also said, "from the beginning of August 15th Jingdong everyone electricity price is 10% lower than the absolute Gome Suning stores". For Liu Qiangdong this sort of provocative statement, Li Bin for the first time a strong response to suning.com: "all products include home appliances, the price of suning.com will lower than Jingdong." And said to the history of the strongest promotion efforts to help Liu Qiangdong "in advance, overfulfiled downsizing goals"; United States vice president He Yangqing also promised at micro-blog: "from the beginning of August 15th 9, Gome online mall full range of commodity prices will be 5% lower than the Jingdong store."
for this field is known as among the worst in the history of Chinese electricity supplier price war, outside applaud it, those who have questioned, that is between the electricity supplier promotional gimmick also have, even conspiracy theorists believe this is Liu Qiangdong in order to match some institutions and short Suning stock hunters to take action. No matter how the truth, the electricity supplier because of the dispute between the two sides fierce and almost special confrontation, destined to become China’s e-commerce development process is often referred to as a landmark event.
the first time I pointed out that this is a tough but not exciting fight, whether it is called the war of the Jingdong, or challenge Suning Gome, including the fan the flames Dangdang, bluffing and even crazy behind "0 yuan" selling, encounter industry development reflected is Chinese e-commerce and home appliances the bottleneck of the industry, embarrassment and crisis, and the lack of barbaric growth after the collective anxiety in the business model.
is well known, as a fully competitive industry, China’s e-commerce is rare to keep up with the pace of development of the global industry, and has become one of the fastest growing industries in china. According to statistics, relevant research institutions as of December 2011, China e-commerce market transactions amounted to 6 trillion yuan, an increase of 33%. The China Internet data center data also show that in 2011 Chinese online shopping transactions reached 784 billion 930 million yuan, an increase of 66% compared to 2010, far more than the same period China total retail sales of consumer goods in the actual growth rate of 11.6%. It can be said that e-commerce has become an important part of China’s public life, and through its rapid and fierce development of the Chinese economy and the Chinese society.
however, the rapid development of industry and the formation of embarrassing contrast, China e-commerce a barbaric growth, lack of differentiation, can become the core competitiveness of the business model on the one hand, in the customer experience, service quality, logistics and information technology and other aspects there is still much room for development in the absence of real business model of the situation, the price war has become a common killer business competition between share and market status. But the price war caused by a lack of business model is clearly a crisis, not a war of development